The name that a player will display in the player dashboard when you use Jamf to connect AppleTVs or iPads to your Carousel Cloud system can be specified in the app configuration payload. By default the device name is used, however any application payload variable can be used or combined with each other or static text, i.e. Site Name or Serial Number, for a complete list, see:
Jamf Pro: https://docs.jamf.com/10.27.0/jamf-pro/administrator-guide/Mobile_Device_Configuration_Profiles.html
Jamf School: https://learn.jamf.com/en-US/bundle/jamf-school-documentation/page/Payload_Variables.html
NOTE: the automatic naming requires version 24 or newer of the Apple TV or iPad Carousel Cloud Player app.
Below are examples for Jamf School and Jamf Pro which will use the device name: